AdDirectives
Conversion Tracking

Know Exactly What
Drives Your Revenue

If your tracking is broken, your ad optimization is guesswork. We set up GA4, Google Tag Manager, enhanced conversions, and server-side tracking so every sale and lead is attributed correctly.

Get a Free Tracking Audit

Why Most Ad Accounts Underperform

The number one reason Google Ads campaigns fail is not bad ad copy or wrong keywords. It is broken or incomplete conversion tracking.

When Google cannot see which clicks lead to sales, it cannot optimize your bidding. You end up paying for traffic that looks good in reports but never actually converts.

Accurate data = better automated bidding performance
Know which campaigns, keywords, and ads drive revenue
Required for Enhanced Conversions and ROAS optimization
Accurate attribution prevents double-counting and bad decisions

Common Tracking Problems We Fix

Duplicate conversions
Double-firing tags recording every purchase twice
Missed conversions
GA4 events that never fire due to tag timing issues
Wrong attribution
Last-click only, missing assisted conversions from multi-touch journeys
No enhanced conversions
Google Ads gets no customer signals for Smart Bidding
Shopify checkout gaps
Thank-you page tracking fires before order confirmation

What We Set Up

A complete tracking stack, configured correctly from the start.

📊

Google Analytics 4

Full GA4 property setup — events, conversions, audiences, and cross-device tracking. Configured for your specific business goals.

🏷️

Google Tag Manager

Centralized tag management so tracking updates never require a developer. All tags, triggers, and variables organized cleanly.

🎯

Google Ads Conversions

Purchase, lead, and call conversions linked directly to your Google Ads account for accurate ROAS measurement and Smart Bidding.

🔐

Enhanced Conversions

Hashed customer data sent alongside conversion events improves Google Ads match rates by 15-30%, boosting optimization accuracy.

🌐

Server-Side Tagging

For higher accuracy and privacy compliance — tags fire from your server instead of the browser, reducing data loss from ad blockers.

📞

Call Tracking

Phone call conversions from Google Ads, including call duration thresholds, forwarding numbers, and Google Ads call extensions.

Platforms We Work With

Shopify

Purchase events, checkout steps, thank-you page

WooCommerce

Order confirmation, cart abandonment, product views

WordPress

Form submissions, page goals, scroll depth

Custom Builds

Any framework — React, Next.js, custom PHP

Webflow

Form fills, CMS page views, button clicks

Squarespace

E-commerce tracking, form completions

HubSpot

Form submissions, CRM lead attribution

Calendly

Booking completions as conversion events

One-Time Setup Packages

Fixed-price projects. No ongoing commitment required after setup.

Basic

Google Ads + GA4 basics.

$99 one-time
  • GA4 property setup
  • Google Ads conversion linking
  • 1 conversion goal
  • Basic event tracking
Get Started
Recommended

Standard

GTM + GA4 + eCommerce.

$199 one-time
  • Everything in Basic
  • Google Tag Manager setup
  • Ecommerce purchase tracking
  • Up to 5 conversion events
Get Started

Advanced

Enhanced conversions + server-side.

$300 one-time
  • Everything in Standard
  • Enhanced conversions (hashed data)
  • Server-side tagging
  • Call tracking integration
Get Started

Full Data Layer

CRM attribution + complete analytics.

$500 one-time
  • Everything in Advanced
  • Custom data layer architecture
  • CRM field mapping
  • Looker Studio dashboard
Get Started

Is Your Tracking Actually Working?

We offer a free tracking audit — we will check your GA4, GTM, and conversion setup and tell you exactly what is broken.

Get Your Free Tracking Audit