Case Studies
Real Results from Real Campaigns
Not projections. Not industry benchmarks. These are actual results from clients who gave us access to their accounts and trusted us to fix what was broken.
Google Ad GrantsNonprofit
GreenPath Foundation
Results in
90 days
The Challenge
A conservation nonprofit with a $10K/month Google Ad Grants account that was underperforming, spending only $800/month due to compliance issues and a poor keyword strategy.
What We Did
→Full account audit and compliance review against Google Ad Grants policies
→Rebuilt campaign structure around high-intent donation and volunteer keywords
→Created new landing pages aligned with search intent
→Implemented conversion tracking for form fills and phone calls
Results
Monthly Spend
$9,800
$800
Donation Inquiries
47/mo
12/mo
Cost Per Lead
$21
$62
Account Compliance
Healthy
At Risk
Google Paid AdsB2B SaaS
Stackly (SaaS)
Results in
60 days
The Challenge
A project management SaaS spending $12K/month on Google Ads with a 280% ROAS target but consistently achieving 160%. Previous agency had no conversion tracking in place.
What We Did
→Set up GA4 + GTM with trial signup and demo request conversion tracking
→Rebuilt campaign structure separating branded, competitor, and non-branded terms
→Implemented Smart Bidding with Target CPA after 30-day data collection period
→Launched dedicated landing pages for each audience segment
Results
ROAS
310%
160%
Trial Signups/mo
94
38
Cost per Trial
$127
$315
Wasted Spend
<8%
~40%
Conversion TrackingeCommerce (DTC)
Nomad Collective
Results in
14 days
The Challenge
A travel accessories brand with GA4 showing 40% fewer purchases than Shopify: duplicate events, missing enhanced purchase data, and zero server-side tracking.
What We Did
→Full GA4 audit: identified duplicate triggers firing on purchase
→Rebuilt GTM data layer with Shopify-native order variables
→Set up server-side GTM container on Google Cloud Run
→Enabled enhanced conversions with hashed email + phone
Results
Tracking Accuracy
99%
60%
Reported ROAS
3.4x
1.8x
Wasted Spend
<5%
~40%
Deduplication Rate
100%
0%
Want Results Like These?
Every engagement starts with a free audit of your current setup. No commitment, no sales pitch.