Case Studies

Real Results from Real Campaigns

Not projections. Not industry benchmarks. These are actual results from clients who gave us access to their accounts and trusted us to fix what was broken.

Google Ad GrantsNonprofit

GreenPath Foundation

Results in

90 days

The Challenge

A conservation nonprofit with a $10K/month Google Ad Grants account that was underperforming — spending only $800/month due to compliance issues and a poor keyword strategy.

What We Did

→Full account audit and compliance review against Google Ad Grants policies

→Rebuilt campaign structure around high-intent donation and volunteer keywords

→Created new landing pages aligned with search intent

→Implemented conversion tracking for form fills and phone calls

Results

Monthly Spend

$9,800

$800

Donation Inquiries

47/mo

12/mo

Cost Per Lead

$21

$62

Account Compliance

Healthy

At Risk

Google Paid AdsB2B SaaS

Stackly (SaaS)

Results in

60 days

The Challenge

A project management SaaS spending $12K/month on Google Ads with a 280% ROAS target but consistently achieving 160%. Previous agency had no conversion tracking in place.

What We Did

→Set up GA4 + GTM with trial signup and demo request conversion tracking

→Rebuilt campaign structure separating branded, competitor, and non-branded terms

→Implemented Smart Bidding with Target CPA after 30-day data collection period

→Launched dedicated landing pages for each audience segment

Results

ROAS

310%

160%

Trial Signups/mo

Cost per Trial

$127

$315

Wasted Spend

<8%

~40%

Conversion TrackingeCommerce (DTC)

Nomad Collective

Results in

2 weeks

The Challenge

A travel accessories brand with GA4 showing 40% fewer purchases than Shopify — duplicate events, missing enhanced purchase data, and zero server-side tracking. Bidding was optimizing on wrong signals.

What We Did

→Full GA4 audit — identified 3 duplicate triggers firing on every purchase

→Rebuilt GTM data layer with Shopify-native order variables

→Set up server-side GTM container on Google Cloud Run

→Enabled enhanced conversions with hashed email + phone

Results

Purchase Tracking Accuracy

98%

61%

Reported ROAS

3.8x

2.1x

Smart Bidding Performance

Stable

Unstable

Data Discrepancy

<2%

39%

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