AdDirectives

FAQ

Google Ads is an online advertising platform where businesses pay to display ads on Google’s search results, YouTube, and other partner sites. It helps drive traffic, leads, or sales based on your goals.

Google Ads uses a pay-per-click (PPC) model, where you bid on keywords and only pay when someone clicks on your ad.

If you’re looking to reach people actively searching for your services, Google Ads can be one of the most cost-effective ways to drive targeted traffic and leads.

Budgets vary, but we recommend starting with at least $300–$500/month for testing. We’ll help you scale once we identify what works.

SEO is organic and takes time. Google Ads provides instant visibility and traffic, making it ideal for quick results or time-sensitive promotions.

Yes, we conduct in-depth keyword research to ensure your ads target the most relevant and high-performing terms.

Absolutely. We create compelling, high-converting ad copy that aligns with your brand and goals.

AccordiYes! We specialize in setting up and optimizing Google Grant campaigns for eligible nonprofits.on Content

Yes, we believe in full transparency. You’ll always have access to your account and data.

A well-designed landing page can dramatically improve results. We’ll advise you or help create one if needed.

Yes, we’ll request access using our manager account (MCC). You’ll receive a request to approve — we never need your login credentials.

Not necessarily. If you already have an account, we can work with that. If needed, we can also help you set up a new one properly.

Yes! We set up conversion tracking so you can see exactly how your ads are performing.

Yes, we continuously test different headlines, descriptions, and landing pages to improve your ad performance.

Our services typically include strategy, keyword research, ad copywriting, campaign setup, daily monitoring, optimization, and monthly reporting.

Most campaigns start seeing traction within 7–14 days, with consistent improvements over the first 30–60 days.

While no agency can promise exact results, we guarantee consistent optimization, transparent reporting, and best practices that drive real ROI.

ROI varies by industry and goals, but our focus is always on maximizing your return through strategic targeting and optimization.

We provide regular reports and access to your campaign performance, including clicks, conversions, and more.

Absolutely. We offer audits and optimization services for underperforming or poorly structured accounts.

We monitor and adjust your campaigns regularly — often daily — depending on ad spend and performance.

We’re certified Google Partners with a performance-driven mindset. We combine strategy, creativity, and data to deliver meaningful growth.

GTM allows us to manage tracking codes like Google Ads conversions and Analytics tags without touching your site’s code — keeping everything clean and centralized.

Go to tagmanager.google.com → Admin → User Management → Add user (our email) with Publish permissions.

Not necessarily, but GTM offers more flexibility and makes managing tracking scripts easier — especially if you’re using multiple platforms.

Analytics shows us how visitors behave on your site, helping us make smarter decisions for your ads and landing pages.

Go to analytics.google.com → Admin → Account access management → Press blue button upper right corner → Add users→ Add our email with Editor or Viewer access.

Yes! We can create and install Google Analytics 4 (GA4) for you — along with proper event and conversion tracking.

Still have a question?